The cold hard truth?

“Do you want to spend 80% of 80% of your time Facebooking about cats in the hope that you’ll make a 2.12% increase in sales on a book you had to write in 18 days?”

I read this article – ironically enough, I found it on Twitter – and I have to say, my own experience backs this up. I’m glad someone was willing to come out and say it.